Department: Computer Science and Engineering
In Association With: CSI Student Chapter
Institution: AAA College of Engineering and Technology, Sivakasi
Date: 20.04.2026
Time: 2:00 PM
Venue: Sir Visveswaraya Seminar Hall, Dept. of CSE, Cambridge Block, AAACET
Objective of the Programme
The objective of this guest lecture was to provide students with insights into Search Engine Optimization (SEO) and its integration with Artificial Intelligence (AI). The session aimed to expose students to modern digital marketing strategies, improve their understanding of AI-driven tools, and enhance career opportunities in the digital domain.
Resource Person
Mr. S. Karthik
Founder & Digital Marketing Strategist
The Karthik Media
Convener
Dr. J. Hemalatha
Professor & Head, Department of CSE
Coordinators
- Dr. P. Senthil Pandian, Associate Professor/ CSE
- Mrs. S. Rajeswari, Assistant Professor /CSE
Programme Overview
The Department of Computer Science and Engineering, in association with the CSI Student Chapter, organized a Guest Lecture on “Search Engine Optimization Using AI” on 20th April 2026.
The session was conducted with the blessings of Shri P. Panjurajan, Founder of AAA Group of Educational Institutions, and in the presence of the management, faculty members, and students.
The programme began with Tamil Thai Vazhthu followed by the lighting of the Kuthuvilakku. The welcome address was delivered by the student coordinator, and the chief guest was formally introduced.
The resource person, Mr. S. Karthik, delivered an engaging session covering:
- Fundamentals of Search Engine Optimization (SEO)
- Role of AI in digital marketing
- Keyword research and content optimization
- AI-based SEO tools and automation
- Website ranking strategies and analytics
- Real-time case studies in digital marketing
The speaker emphasized the growing importance of AI in optimizing search engine performance and highlighted career opportunities in digital marketing and AI-based analytics.
An interactive session followed, where students actively participated and clarified their queries regarding SEO strategies, tools, and career prospects.
Outcomes of the Programme
- Enhanced understanding of SEO and AI integration
- Improved awareness of digital marketing strategies
- Exposure to industry tools and real-time applications
- Encouraged students to explore careers in AI and marketing domains
Program outcomes (PO)
- PO1: Engineering Knowledge
- PO2: Problem Analysis
- PO3: Design/Development of Solutions
- PO5: Modern Tool Usage
- PO9: Individual and Team Work
- PO12: Life-long Learning
SDG Mapping
SDG 4 – Quality Education: Enhancing knowledge in data analytics and digital tools
SDG 8 – Decent Work and Economic Growth: Improving employability and professional skills
SDG 9 – Industry, Innovation and Infrastructure: Promoting data-driven decision-making and innovation
Conclusion
The guest lecture on “Search Engine Optimization Using AI” was highly informative and beneficial. The session successfully bridged the gap between academic learning and industry practices, equipping students with knowledge of modern AI-driven marketing techniques.
